Karolos Markouizos
What we did
Industry
Insurance
Description
Karolos Markouizos is an independent insurance agent with a vision to set himself apart from the stereotypical image of the distant, corporate insurance agent.
Karolos is not just providing insurance products, but also offering genuine support and tailored advice to each of his clients building relationships based on trust, fairness, and a clear understanding of his clients’ needs.
Karolos is not just providing insurance products, but also offering genuine support and tailored advice to each of his clients building relationships based on trust, fairness, and a clear understanding of his clients’ needs.
For Karolos’ identity design I chose the lowercase letters in the logo to add a contemporary and digital character to the brand and moreover to present Karolos as approachable and modern, differentiating him from the more traditional, formal representations commonly associated with the insurance industry.
The customized ‘K’, which subtly echoes the Greek letter “kapa” (κ), emphasizes Karolos’ individuality but also adds a layer of personal connection.
Last but not least the most distinct element, the rounded accent glyphs above the “o” letters aim to add a memorable touch to the logo, highlighting individuality and high-quality service, and also function as a unique separator in the logomark’s version.
